The strategic ecological goal of the company is the rational and sustainable use of natural resources, as well as ecologically responsible forest management (that is proved by FSC certification) and adherence of established standards of FSC.

Being FSC certified for forest management at the international level, confirms that "AVA company" is a responsible forest manager and performs logging not only in accordance with the Russian law, but also meets international norms and standards that make great demands on forest management.

FSC certificate allowed "AVA Company" successfully compete on international markets because most of the foreign partners are concerned about the legality of timber. In particular, IKEA company does not accept products from suppliers that do not have the FSC certificate.

The fact that in Europe and the United States, for example, furniture or paper consumers often give preference to FSC-certified products (even if they are more expensive) shows the importance of sustainability of the world's forest resources. Thus, we can say that the presence of FSC certification expanded markets and customer base of "AVA company".

The importance of sustainability of the world's forest resources is the fact that, for example, in Europe and the United States the usual buyers of furniture or paper in the stores often give preference to FSC-certified products (even if they are more expensive).Thus, we can say that the presence of FSC certification expanded markets and customer base, "AVA Company".

In 2013, FSC certified "AVA Company", confirming that "AVA Company" is the most "environmentally responsible furniture manufacturer in Siberia", the best "environmentally responsible manufacturer of domestic furniture", whilst IKEA was recognized as "environmentally responsible domestic furniture manufacturer.